Introducing Wynta CRM & Gamification - now live alongside our Affiliate Platform.
Wynta

About Wynta

The award-winning Wynta platform was founded in 2018 by a team boasting over 30 years of collective expertise in associated industries and started off as the first ever SaaS Affiliate Marketing software in the iGaming space. Our offerings — Tracking and Attribution — served operators in monitoring, strengthening and enhancing their brands, campaigns and marketing efforts to their end-users across markets and verticals.

What came next was some real hard work: taking everything we'd learned about acquisition and turning it into a platform that also handles what happens after the player is onboard. Retention and engagement were the logical next move for Wynta and thus were born our CRM, Gamification and Bonus Engine products. By mid-2026, we are proud to say we are fully AI-native with advanced capabilities like Wynta AI, Wynta Chat and Analytics that tie all our products efficiently together.

Our platform is a result of innovation and dedicated, intense market research and testing, with the goal to present advanced technology and ground-breaking features to both an established as well as an emerging clientele.

We reach customers worldwide through our robust solutions and services, continuously improvising on our rapidly expanding portfolio. We anticipate exciting times ahead as Wynta releases more feature-laden products and enters additional verticals and markets.

Backed by
Capricorn Capital Partners
by Capricorn Capital Partners UK Ltd · London, UK
Family-owned private investment firm operating since 1994, investing long-term capital in financial services and technology businesses across London, Dubai, Johannesburg and Malta.
FCA-regulated · Est. 1994
SCCG Management
by SCCG Management LLC · Las Vegas, USA
Global gaming advisory firm founded by Stephen A. Crystal, guiding 150+ client-partners across iGaming, sports betting and casino technology with 30+ years of industry expertise.
150+ client-partners worldwide

History

2026

CRM, Bonus Engine and Gamification joined the product range; and Wynta went fully AI-native, tied together by Wynta AI, Wynta Chat, and Analytics.

2022

Grew the product to house over 150 brands promoted by over 10,000 affiliates. Won the Innovation (All Verticals) Award at the iGB Affiliate, London (among other shortlists).

2021

Streamlined and switched to the SaaS model of business for the Wynta Tracking and Attribution affiliate software.

2020

Integrated with several popular gaming platform providers, consistently signed up more clients and began work on adding more products to the software.

2019

Signed up our first client — a multi-brand, multi-platform migration from a renowned iGaming affiliate software.

2018

Started developing a competitive Affiliate Management Console with strong core values to give back to the industry.